_First identified by Swiss Psychologist Carl Jung, Archetypes are simply models of people, behaviours and personality. Jung dedicated a great deal of his professional and personal life to understanding human nature and in particular the 'Collective Unconscious'. It was within this collective unconscious, a deep part of our unconscious mind (the 'subconscious' as it's also referred to) that he believed a range of different archetypes existed

The collective unconscious is where, through connection with our individual archetypes, we can embody an inherited, universal set of standards and beliefs.  When mapped back to the myth and stories that have existed since the beginning of time, such as the myth and stories of Gods and Goddesses from around the world, archetypes provide us with a powerful way to understand ourselves, how we function and grow, how we build and maintain relationships and best of all how can be our brilliant selves with ease simply by knowing our innate strengths and integrating all aspects of what makes us who we are

Archetypes provide us with an illuminating and enlightening way to know and express who we really are

Each Archetype has both a light and shadow expression.  The light aspects are those things about ourselves that we are conscious to. Generally we know and love our light aspects and are happy to share them.  The shadow aspects are those things about ourselves that we are generally unconscious to, or if we know about them we may be unconscious to their impact.  They are not negative aspects of ourselves, as often believed. Instead they aspects of our personality that we may struggle with, or find challenging.  By working with them in a supported way we are able to accept and integrate them to feel more whole and complete. It is not uncommon to find our greatest gifts hidden within our shadow

Never before has a model been published that focuses on the significance of leadership Archetypes for girls and women.  Following years of experience working with archetypes and deep, in-depth observation of what it is that drives women and girls to take ownership and step up as the leaders of her lives, Shannon Bush offers a unique, fun, exciting opportunity for participants of all ages to know themselves in an empowering, innate way

With that knowing and the expert guidance offered to participants engaging in Leadership Programs, there is expansive discovery of a framework for leveraging personal innate archetypal strengths. This enables participants to achieve personal goals and aspirations with great ease, increased confidence, clarity, vision, understanding and more.  The more we know ourselves and our strengths, which are the things that we are naturally good at that also energise and uplift us, the more satisfaction we stand to experience across all areas of our lives, no matter our age or background.  Inner knowing and the adoption of a personal leadership path enables woman of any age to engage in life more fully and to empower herself throughout her lifes journey

This knowing becomes a unique personal gift that gives year in, year out, for the duration of her life

_Once the profile has been defined the next step is to complete a 'mapping process'. This supported creative process, usually conducted in a single session, provides further opportunity for in-depth self discovery and understanding.  A third layer of Leadership Archetypes, the Motivational Archetypes are selected by the participant at this stage

Motivational Leadership Archetypes represent the qualities, traits and things that we aspire to be, do and express. The most significant learning at this stage is that we each have the potential to fully achieve and integrate the features of these Motivational Archetypes because we already have them within us

The mapping process leaves the participant with a visual representation of the information provided in their unique, individual profile report.  An artistic interpretation of the 'archetypal map' can be
seen at right

Our Archetypes do not change over the course of our lifetime meaning that this map will continue to be a reference point for self understanding, self acceptance, empowerment, confidence building and for knowing how our personal leadership style can support us on our journey through life.  It starts with an individual and then extends to their peer group, family, school or professional group, community, country and beyond